About Us

YES roots go all the way back to 1993 when it was founded by current ownership. Back then, activities were focused on toys and electronics for Scandinavian large retail. In 2001 the company was sold and merged into a large international company, It was only in 2009 that YES was “revived” as a research and development company. Following successful investment exits, YES invested in concept development for FMCG products in 2022-2023. By now, first products are found in 9 European markets and with strong growth forecasted for coming years. YES is a fully owned subsidiary of JDPDR Holding ApS.